[et_pb_section fb_built= »1″ fullwidth= »on » _builder_version= »4.4.3″ background_color= »rgba(0,0,0,0.8) » background_image= »https://polovich-makenews.pf26.wpserveur.net/wp-content/uploads/2020/04/harry-cunningham-1-Osp6CvhXc-unsplash-scaled.jpg » animation_style= »fade »][et_pb_fullwidth_header title= »Confinement : la consommation de vidéo explose sur internet » subhead= »Que ce soit pour se divertir ou rester en forme, Youtube, Tiktok et d’autres applications offrent une large gamme de contenus vidéos. De quoi s’occuper pendant le confinement. » text_orientation= »center » _builder_version= »4.4.3″ title_font= »Montserrat|||on||||| » title_text_align= »center » title_font_size= »83px » content_font_size= »25px » background_color= »rgba(0,0,0,0.28) » background_enable_image= »off » parallax= »on » custom_padding= »310px||||| » animation_style= »fade » title_font_size_tablet= »69px » title_font_size_phone= »58px » title_font_size_last_edited= »on|tablet » title_text_shadow_style= »preset1″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built= »1″ _builder_version= »4.4.3″ custom_padding= »4px||||| »][et_pb_row _builder_version= »4.4.3″][et_pb_column type= »4_4″ _builder_version= »4.4.3″][et_pb_text _builder_version= »4.4.3″]Certains se lancent dans la peinture, le sport… et d’autres préfèrent les vidéos ! Avec une augmentation du trafic internet de plus de 70% depuis le début du confinement, aucun doute que les Français consomment et créent beaucoup plus de contenu : live Instagram, Tiktok, séances de sport via Youtube… Tous les moyens sont bons pour adapter « la vie d’avant » à la quarantaine.
Une augmentation que Thibault le Ouay, community manager chez l’application de vidéos Tiktok, constate également. « Les gens ont plus de temps pour consommer ce genre de contenus puisqu’ils n’ont plus de temps de trajets en voiture par exemple, ou d’heures de cours », rappelons que les utilisateurs les plus représentés ont en moyenne entre 16 et 24 ans.
Ce temps, les développeurs de Tiktok l’appréhendent et l’utilisent pour créer une sorte de dépendance. « Une fois que tu es dessus, l’application a un pouvoir attractif assez important. Tu commences et tu ne t’ennuies jamais. Ils vont toujours te pousser des vidéos qui vont te plaire et qui vont faire en sorte avec l’algorithme de te rendre addict assez rapidement », ajoute-t-il. Et pour preuve, les français passent en moyenne 52 minutes par jour sur l’application à faire défiler leur fil, de vidéo en vidéo.
Mon tiktok préféré de la journée : pic.twitter.com/0fjQNslHXZ
— samy ⵣ (@samyhttps) April 24, 2020
Mais Tiktok n’est pas la seule application qui divertit. Les live Instagram ont eux aussi la côte. Plusieurs influenceurs n’hésitent pas à proposer des séances de sport (yoga, musculation…) pour adapter l’activité sportive à la maison. Alexia Rirol est une adepte des live Instagram de Fiona Imeneo, professeure de Yoga à Aix-en-Provence qui propose des cours en direct deux fois par semaine sur l’application depuis le début du confinement. « Je n’en rate jamais un. Je trouve ça vraiment généreux de permettre aux apprentis yogi de découvrir la pratique, étant donné que les cours sont gratuits. C’est une façon d’aider à mieux vivre la quarantaine », commente-t-elle.
Youtube, la vidéo au service du sport
D’autres, comme les célébrités, cherchent à rendre le temps moins long pour leur communauté, essayant de les divertir à travers différents contenus. C’est notamment le cas des Youtuber sport comme Tibo In Shape, Karoline.ro et Sissy MUA qui ont fait de l’activité physique à la maison leur principale thématique. Pour Matthieu Daniel, bloqué dans son petit appartement étudiant depuis le 17 mars, ces vidéos sont une bulle d’air pour penser à autre chose qu’à l’isolement. « C’est mon rendez-vous de la journée ! Je trouve ça super motivant et on se sent moins seul, ça m’aide à ne pas perdre mon style de vie avec le confinement » détaille-t-il. À voir si ce mode de communication restera aussi populaire après le 11 mai. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version= »4.4.3″][et_pb_column type= »4_4″ _builder_version= »4.4.3″][et_pb_code _builder_version= »4.4.3″]
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